Tomorrow Now by Bruce Sterling (2002)
Tomorrow Now: envisioning the next 50 years is a non-fiction book by Bruce Sterling. Sterling is known for his science fiction novels and for his writing in Wired magazine. I have greatly enjoyed some of his novels but am not familiar with his magazine writing (I have never enjoyed Wired or things like Wired). The book was an easy read but not particularly interesting or informative.
Sterling organizes the book around a quote of Shakespeare regarding the life cycle of a man and dedicates one chapter to each phase of the cycle. This approach is ineffective and confusing. For each stage he tries to pick out one or two trends in technology or society that might be molded onto the metaphor provided by the Shakespearean quote. One would think that if the metaphor of the book was stages of human individual development, from birth to death, then the author might envision the next 50 years as being divided into similar stages. Not so, each stage is used as the seed for brainstorming and not as a coherent theme for the book. Readers are thus left wondering, “where is he going with this?” at each stage.
While the title promises some serious futuristic forecasting, most of the book discusses current trends. We get more “now” than we get “tomorrow” in this 50 year forecast. I have found Sterling’s fiction to contain very interesting scenarios for future developments but I didn’t get that from this book.
Still the book is full of interesting quotable little bits and his predictions are reasonable and well informed. Some chapters provide some entertaining insight into Bruce Sterling’s personal world, so if your a big fan this would be a must-read book. I would recommend this if your looking for an easy read or if your a Sterling fan. Otherwise I would suggest the now aging Release 2.1 by Esther Dyson or Database Nation by Simson Garfinkel as similar but more interesting.
